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Entertainment Media Analysis Report
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(2009), PG-13 [Hard R-13*] (2hr 34min)

Final Score
Analysis Date
Date Posted
Influence Density
May 4, 2010
May 22, 2010

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(While the Scriptural references are certainly not subjective, my commentary may be and sometimes is somewhat subjective.)

If Scriptural references appear, the full text appears at the end of the Summary / Commentary.

(2009), PG-13 [Hard R-13*] ... wondering how much more will be shown in the next scene.

Cast/Crew Details Courtesy Internet Movie Database
Production (US): Twentieth Century Fox Film Corporation, Dune Entertainment, Giant Studios, Ingenious Film Partners, Lightstorm Entertainment  •  Distribution (US): 20th Century Fox Home Entertainment  •  Director(s): James Cameron  •  Producer(s): Brooke Breton, James Cameron, Laeta Kalogridis, Jon Landau, Josh McLaglen, Janace Tashjian, Peter M. Tobyansen, Colin Wilson  •  Writing Credits: James Cameron  •  Cinematography/Camera: Mauro Fiore  •  Music: James Horner  •  Film Editing: James Cameron, John Refoua, Stephen E. Rivkin  •  Casting: Margery Simkin  •  Production Design: Rick Carter, Robert Stromberg  •  Supervisor Art Direction: Todd Cherniawsky, Kevin Ishioka, Kim Sinclair  •  Viewed on 20th Century Fox Home Entertainment DVD

This film analysis is sponsored by the generosity of E&HP.

Again I must apologize for taking so long to get this report to you. I viewed the DVD on May 4 and now it is May 21, 2010. I see no relief from long delays (hopefully not as long as this time) until we can find nonprofit funding to operate this ministry fulltime and dedicated.

Avatar is quite possibly the best of the computer animated films of the more than 1300 films I have seen. It is definitely the most visually dazzling mixture of animated artistic ingenuity and creativity of awesome beauty I have ever seen. Further, it is obvious a great deal of research, attention to detail and thought went into the production of this artistic masterpiece -- it is definitely not check-your-brain-at-the-door eye candy. Too bad the filmmakers had to display nudity in so much of it. Animated or not, nudity is nudity. And that it is "sci-fi creature" nudity does not excuse the clearly human features of it. The "creature" nudity is so thick that this film, which is definitely not eye-candy intellectually speaking, is most certainly "sanitized" sexual eye-candy. There is no doubt about what the typical 13 year old kids will be watching ... and it won't be the story but wil wonder how much more will be shown in the next scene.

I will get to summarizing the story, briefly, later. In this case, revealing the content of this film is more important than the story.

Avatar is another perfect example of the ratings creep proven by both Harvard University researchers and this ministry (a full four years before Harvard I might add). Avatar is beyond any shadow of a doubt equivalent to many R-rated programs on so many levels (at least four of six).

The R-rated films in our comparative baseline database of film analyses earned final scores of 54 and below out of 100. Avatar earned a final score of 41 using the same analysis model, the same investigation standards and the same equations used to analyze the R-rated features in the baseline database. R-rated features in the baseline database -- ≤54: Avatar -- 41. And that is not taking into account the Influence Density (ID) figure. R-rated features in the baseline database earned ID scores from 0.78 to 2.04, the higher the figure the more severe the density of counterproductive influence. Avatar earned an ID of 3.25. You do the math.

Most of the film ... sometimes sensuously, sometimes intimately ... presents the alien Na'vi characters with bare posteriors, sides and much of the abdomen below the waist: both male and female. At least once a male groin was seen with no more than what appeared to be a rolled up rope of fabric as a "g-string." The only clothing the human-bodied Na'vi wore frontal and below the waste was a narrow rag hanging down from a belt. Some display is of upper frontal female nudity thinly "clothed" with shreds of tape "clothing" if any. This includes adolescent female nudity. About the only thing not shown was pubic hair.

All of the nudity was intentional. The characters could just as easily been shown with enough clothing, as were Jake (Sam Worthington) in the beginning and Grace (Sigourney Weaver) as avatars, to eliminate the less-than-modest displays without loss of a single iota of cinematic power. But n-o-o-o! Gotta get that sexual stuff that challenges wholesome sexual humility in there somehow. Gotta feed that sexual rebellion. According to the MPAA Avatar is, of course, fit for your 13 year old kids. And since almost all the nudity was of aliens and computer-generated ("cartoon"), it was all acceptable, of course. In the name of art. Of course.

Doesn't matter ... apparently to the MPAA and filmmakers anyway ... what was told to us by the One who spent three days in Hell so you and I would not have to spend one moment there. But it will matter -- eventually -- eternally -- to everyone who ever draws a breath. God warns us through Jesus Himself that anyone who teaches and/or causes our little ones to sin would be better off with a millstone tied about his/her neck then cast into the sea. [Luke 17:2] Figuratively, of course, but the point is made. Clearly. Unarguably. By the way, "little ones" in Luke 17:2 is mikros which includes less by birth; younger. All children are "less by birth" than their parents. All children are younger than their parents. So, "little ones" includes at-home teens, the most easily negatively influenced, morally malleable age stratum on the planet. By the way #2. "Less" in "less by birth" does not mean lesser in importance or value. "Less by birth" means less in stature or size and development. And "sin" in "...teaches and/or causes our little ones to sin..." is by His standards. Not yours. Not mine. If you do not like the Rules, talk to the One who wrote them. He can and will give you a much better answer than I ever could.

Fortunately, mom/dad, the MPAA is not the boss of what your kids see and hear in and as entertainment. You are. There is no law, tort or ordinance whatsoever, moral or ethical or legal which requires you to let your kids watch any item of entertainment. Neither does any State, city, township or any other form of collective government have any authority that requires you to let your kids watch any movie. And, most importantly, there is no Scripture that requires you to let your kids watch any form of entertainment. Face it, kids. Your parents have total authority over what you watch. Whether they exercise that authority is up to them. Whether you obey your parents is up to you. But understand that refusal to obey the God-ordered authority of your parents carries consequences whether you visibly or immediately experience the consequences or not. Filmmakers are expert at and depend on invoking in you the "I don't care what they do to me" attitude to get your posteriors in the seats and accordingly your cinematic dollars in their pockets. And you are their puppets. Most of you apparently do not even realize that.

Paraplegic ex-Marine Jake Sully has the same genomes as his now dead scientist brother, Dr. Tom Sully who worked for the Resources Development Administration (RDA) mining company on Pandora, a lush and green moon of the Jupiter-like planet, Polyphemus, 4.3 light years from Earth. The RDA wants to take advantage of Jake's genetic match with his brother and make Jake an avatar cloned by a combination of human DNA and the DNA of the indigenous population, the blue-skinned Na'vi. Jake's job: to infiltrate the Na'vi and become one of them and trusted by them so the RDA could learn secrets to obtaining unobtanium, the $20,000,000 per kilogram rare mineral native to Pandora. Jake's cut in the deal: to have enough money to pay for an operation that would restore his legs.

On Pandora chief of security Col. Miles Quaritch (Stephen Lang) explains to the horde of recruits with Jake that his job is to keep them alive. But he won't. Not all of them.

Unable to breath Pandoran air, scientists mentally link themselves to their avatar of the Na'vi and embark on missions of sample-gathering and other related activity. Jake is being groomed as a spy. On his first sample-gathering mission Jake gets separated from his unit. Soon appears Neytiri (Zoe Saldana) who rescues Jake form the indigenous beasts trying to kill him and soon is decreed by her parents to be Jake's teacher as he clandestinely spies on the Na'vi for intelligence to facilitate RDA theft of unobtanium.

I am not going to try to summarize this film beyond what I already have ... I am that disappointed in the extent of sexual content of this otherwise masterpiece of computer generated artistry. Remember that sin is not art and art is not sin. But when art uses sin art becomes sin.

Yes, I am rather bitter about what I've seen much of modern entertainment do to kids over the years. It has brought me to and near to tears more than once. Knowing what most older preteens and younger teens will be watching in this cinematic sexual cyanide -- and why -- is almost as painful to me.

Wanton Violence/Crime (W) - Zero out of 100
As with nudity this film is thick with violence. Brutal violence. Graphic animal attacks; massive military assaults; death by impalement, gunshot and all manner of individualized death in battle. One of the Pandoran beasts is seen running in slo-mo while on fire and screaming. Planning genocide, long battle sequences with many individualized killings. Graphic action violence. More. More enough to earn an area score of zero out of 100 which easily makes the violence content of this film equivalent to that in many R-rated films. Viewing violence, especially for entertainment pleasure, can and does embolden the viewer, especially youth, into aggressive behavior. Period. God knew this a very long time ago and warned us of it in Prov. 16:29 and many other places throughout the Old Testament and the New Testament. Even man has finally come around to agreeing with God, quite probably unintentionally and unknowingly [see the notes in Prov. 16:29 below].

Impudence/Hate (I) - Zero out of 100
Also earning an area score of zero is content applicable to impudence and/or hate. In particular, profanity in this film. Thirty-nine times someone utters some form of the three/four letter word vocabulary as if doing so adds power to what is said [Col. 3:8, 2 Tim. 2:16, Prov. 8:13]. Willingness to exterminate a race for monetary gain [Hab. 2:9], insults and ridicule drain the last few drops in the Impudence/Hate tank.

Sexual Immorality (S) - Zero out of 100
This investigation area also found enough content to earn an area score of zero. More than 230 times one or more of the Na'vi were seen in some state of nakedness. Avatar, in essence, is a "kiddie skin flick." I have already belabored the sexual content of this film and will not continue it here. Just understand that God speaks of the display of nudity as dark, restricted, undesirable, shameful, etc. 47 times in the KJV from Genesis to Revelation. As an example of His disdain for the display of nudity, God even warned priests to not climb the steps of His altar lest the priests expose the crowds below to their nakedness. [Ex. 20:26] If the display of nudity is not okay with God, what makes it okay in film? And, no, just because some men put pictures of nudity in some bibles and on the ceiling of a church does not excuse the display of nudity. God did not put those paintings of nudity in the Bible or on the ceiling of any church. Men did.

Drugs/Alcohol (D) - 94 out of 100
Wow! There were only three instances of Drugs/Alcohol in the entire 154 minutes of the film. And those were only of smoking tobacco. This film is G-equivalent in Drugs/Alcohol content.

Offense to God (O) - 50 out of 100
The complexity of offensive content increases as the spiritual content unfolds. The best way to describe the content regarding the lifestyles of the Na'vi is gaiaism: the worship of nature as God. One might develop some other impression about the worship style of the Na'vi ... until Grace, who is on her death bed and "connected" to the female tree Eywa through thousands of microtentacles, says "I am with her" at her dying breath. Not with God and not with Jesus but with ... Eywa, or gaia. This is just one of many examples of worshiping a false god of a network of plants, animals and the planet. [Mark 13:22, Jer. 13:25, Amos 2:4] A most serious danger therein is that the impressionable, especially youth who have yet to develop a solid grasp of the Gospel and Scriptures, will entertain ... will be led astray by such "teachings" in and as entertainment. God warns that the one who sins causes many to sin [Rom. 5:19] Jesus Himself further warns that the one who teaches and/or causes our youth to sin would be better off if a millstone were tied about his/her neck then cast into the sea [Luke 17:2].

Murder/Suicide (M) - 100 out of 100
While the deaths due to attempted genocide of the Na'vi could certainly be thought of as murders, the killings were all a matter of warfare. The CAP analysis model does not consider acts of war and police actions resulting in death and attempts to commit murder as murder but are considered defensive and self-defensive killings and are thus incorporated into the Wanton Violence/Crime investigation area. By these procedures there were no murders or suicides noted in Avatar.


If needed to focus or fortify, applicable text is underlined or bracketed [ ] or bold. If you wish to have full context available, the Blue Letter Bible is a convenient source. If you use the Blue Letter Bible, a new window will open. Close it to return here or use "Window" in your browser's menu bar to alternate between the CAP page and the Blue Letter Bible page.


  • Prov. 16:29 A violent man enticeth his neighbour, and leadeth him into the way that is not good. [The issue is the violence, the 'way that is not good' no matter how "small" or "justified" the violence might seem, and its "leading" effect on the observer. "A violent man" ["man" here is enowsh {en-oshe"}: man (collective), mortal, person, mankind; contracted for iysh {eesh}: whosoever, each] can be any character of any age, any gender, human or not since the cinematic display is at the hands men and women, in the act of committing (demonstrating in the case of entertainment) violent behavior/action whether for good or evil or the violent behaviors/actions themselves. Such exposure can and does embolden the viewer into aggression, especially youth. It took years for American professional health community to finally affirm, probably without knowing it, that which God told us in 1 Cor. 15:33 below. See also Joint Statement on the Impact of Entertainment Violence on Children: Congressional Public Health Summit for more information. Further, God speaks darkly of violence 56 times in the Old and New Testament of the KJV.]
  • Col. 3:8 But now ye also put off [rid yourself of] all these; anger, wrath, malice [kakia: ill-will, desire to injure, wickedness, depravity, evil, trouble, not ashamed to break laws, etc.], blasphemy [blasphemia: impious and reproachful speech injurious to divine majesty], filthy communication [aischrologia:foul speaking, low and obscene speech] out of your mouth.
  • 2 Tim. 2:16 - 17 But shun profane [bebelos: unhallowed] and vain babblings [kenophonia: empty words]: for they will increase unto more ungodliness. And their word will eat as doth a canker...
  • Prov. 8:13 The fear of the LORD is to hate evil: pride, and arrogancy, and the evil way, and the froward mouth, do I hate. ["Froward" is tahpukah: perversity, perverse thing. "Perverse" is iqqesh: aside from the right path, corrupt, twisted, distorted, crooked. "Froward mouth" then includes perverse, profane (bebelos: unhallowed, ungodly) speech. And arrogance is what emboldens and propels one to use profane speech.]
  • Hab. 2:9 Woe to him who builds his realm by unjust gain to set his nest on high, to escape the clutches of ruin!
  • Ex. 20:26 Neither shalt thou go up by steps unto mine altar, that thy nakedness be not discovered thereon.
  • Mark 13:22 For false Christs and false prophets shall rise, and shall shew signs and wonders, to seduce, if it were possible, even the elect.
  • Jer. 13:25 This is your lot, the portion I have decreed for you," declares the LORD, because you have forgotten me and trusted in false gods.
  • Amos 2:4 This is what the LORD says: "For three sins of Judah, even for four, I will not turn back my wrath. Because they have rejected the law of the LORD and have not kept his decrees, because they have been led astray by false gods, ... [His wrath here will be directed not only at they who choose to follow false gods but and especially at they who cause others to be led astray. This verse foreshadows Luke 17:2 (below) which warns that s/he who teaches and/or causes our youth to sin would be better off if a millstone were tied about his/her neck then cast into the sea. And that is Jesus Himself talking.]
  • Rom. 5:19 For as by one man's disobedience many were made sinners, so by the obedience of one shall many be made righteous. ["Man" in "by one man's" is anthropos: human being, whether male or female, to include all humans and can be used in the plural.]

    ***Selected Scriptures of Armour against the influence of the entertainment industry***
  • Jer. 37:9 This is what the LORD says: Do not deceive yourselves, thinking, 'The Babylonians [the destroyers from within] will surely leave us.' They will not!
  • Ps. 12:8 The wicked freely strut about [e.g., create progressively vile/offensive entertainment with impunity and no consequences and present it to younger and younger audiences every year] when what is vile is honored among men [when enough people continue to defend it, embrace it, enjoy it, want it, submit to it. I call attention to Ps. 12:8 to warn of the creeping desensitizing power of "entertainment."]
  • Col. 2:8 Beware lest any man [by his influence] spoil you through philosophy and vain deceit, after the tradition of men, after the rudiments of the world, and not after Christ.
  • 1 Cor. 15:33 Be not deceived: evil [kakov: of a bad nature, not such as it ought to be] communications corrupt good manners.
  • Rom. 5:19 For as by one man's disobedience many were made sinners, so by the obedience of one shall many be made righteous.
  • Jude 1:4 For there are certain men* crept in unawares [secretly slipped in among us], who were before of old ordained to this condemnation [whose condemnation was written about long ago], ungodly men, turning the grace of our God into lasciviousness [a license for immorality], and denying the only Lord God, and our Lord Jesus Christ. [*men: anthropos {anth'-ro-pos}, generic, a human being, whether male or female]
  • Matt. 25:40 And the King shall answer and say unto them, Verily I say unto you, Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.
  • Luke 17:2 It were better for him that a millstone were hanged about his neck, and he cast into the sea, than that he should offend one of these little ones. [Offend: skandalizo {skan-dal-id'-zo} - scandalize; to entice to sin; to cause a person to begin to distrust and desert one whom he ought to trust and obey; to cause to fall away.]
  • Ps. 119:133 Order my steps in thy word: and let not any iniquity have dominion over me [let no sin rule over me].
  • John 14:15 If ye love me, keep my commandments.
  • 1 Thess. 5:22 Abstain from all appearance of evil. ["Evil" includes all things that are sinful.]


    As always, it is best to refer to the Findings/Scoring section -- the heart of the CAP analysis model -- for the most complete assessment possible of this movie.
    (The objective heart of the CAP Analysis Model, independent of and insulated from the Summary / Commentary section.)

    Avatar (2009) CAP Thermometers

    Wanton Violence/Crime (W) - Zero out of 100
  • unseen murder/robbery, dead body
  • cremation (no gore)
  • side arm for effect
  • massive military armament for most of the film
  • animal attack, long sequence with gunfire, repeatedly
  • great falls
  • assault
  • long sequences of action violence of varying intensities, repeatedly
  • gunfire to kill, repeatedly
  • endangerment of many lives by mining/demolition equipment
  • massive military assault against an entire population
  • death by impalement, multiple views
  • fighting
  • firearm to the head to coerce
  • firearm to the head to threaten
  • gunfire injury
  • death by gunshot
  • planning genocide
  • long battle sequences with many deaths, repeatedly
  • individualized battle deaths, many
  • animal running while on fire
  • man on fire

    Impudence/Hate (I) - Zero out of 100
  • 39 uses of the three/four letter word vocabulary
  • massive tattoos
  • lite ridicule of the disabled
  • insult with anatomical reference blocked on the last syllable
  • willingness to exterminate an entire race for monetary gain
  • crude anatomical reference

    Sexual Immorality (S) - Zero out of 100
  • intensely thick display of various angles and degrees of "creature" nudity at about 97 per hour, some sensuous/intimate and occasionally of massive numbers and including adolescent nudity, most notably female
  • full creature nudity with genitals only hidden by convenience objects
  • camera focus on spread legs in a smock
  • insult with crude anatomical reference
  • vulgar reference
  • sensuous sexual behaviors, ostensibly as foreplay
  • partial human nudity twice

    Drugs/Alcohol (D) - 93 out of 100
  • smoking, three times

    Offense to God (O) - 46 out of 100
  • 14 uses of God's name in vain, 7 with the four letter expletive
  • "If there is a Hell..."
  • shaman ritual
  • content theme among natives of gaiaism
  • seeking healing from a vegetation god, twice, once with shape-shifting
  • ritual incantation, repeatedly
  • "I am with her" in reference to the gaia vegetation god, Eywa
  • entire lifestyle based on gaianistic beliefs in "nature" as God and Healer

    Murder/Suicide (M) - 100 out of 100
  • none noted

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    There are some in the entertainment industry who maintain that 1) violent programming is harmless because no studies exist that prove a connection between violent entertainment and aggressive behavior in children, and 2) young people know that television, movies, and video games are simply fantasy. Unfortunately, they are wrong on both accounts." And "Viewing violence may lead to real life violence." I applaud these associations for fortifying 1 Cor. 15:33. Read the rest of the story. From our years of study, I contend that other aberrant behaviors, attitudes, and expressions can be inserted in place of "violence" in that statement. Our Director - Child Psychology Support, a licensed psychologist and certified school psychologist concurs. For example, "Viewing arrogance against fair authority may lead to your kids defying you in real life." Or "Viewing sex may lead to sex in real life." Likewise and especially with impudence, hate and foul language. I further contend that any positive behavior can be inserted in place of "violence" with the same chance or likelihood of being a behavior template for the observer; of being incorporated into the behavior mechanics and/or coping skills of the observer. In choosing your entertainment, please consider carefully the "rest of the story" and our findings.

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