ChildCare Action Project:
Christian Analysis of American Culture (CAP)

Entertainment Media Analysis Report

Air Bud (1997)
CAP Score: 84
CAP ID: 0.29

Thomas A. Carder
CAP President

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Air Bud (1997) CAP Thermometers Air Bud (1997) was realtively comfortable movie. But, just to spoil the potential for wholesome value, the findings in Impunity/Hate were typical of a PG movie. There was also a smattering of unacceptable programming in each of the other five Investigation Areas. Wanton Violence/Crime (W) lost a few points due to physical abuse of a child, adult manhandling of a child, and reckless endangerment. Impunity/Hate (I)(1) suffered the greatest loss due to several examples of adolescent arrogance toward and combat with a mother; adolesent trespass onto private property toppling a fence, handling private personal effects, and stealing without consequence; lying and sneaking; the frequent use of "butt"; and some three/four letter word vocabulary. Sex/Homosexuality (S) lost points only due to a crotch hit. Drugs/Alcohol (D) lost points to glorification of beer. Offense to God (O)(2) lost points only to the use of God's name in vain without the three/four letter word vocabulary. Murder/Suicide (M)(3) lost no points at all.

Additional examples of unacceptable material included:

  • kids kicking the shins of an adult
  • God's name in vain without the three/four letter word vocabulary
  • adolesent trespass onto private property toppling a fence, handling private personal effects, and stealing without consequence
  • arrogance/combat toward mother
  • flight to escape emotional pain
  • frequent use of "butt"
  • sneaking and lying
  • abrasive attitude toward children and physical abuse of a child
  • glorification of beer (presentation of a wall of beer cans indicating heavy drinking or long-term drinking, and favorable talk of drinking at a sporting event)
  • reckless vehicular endangerment by non-law enforcement to illegally capture a child
  • a hit to the crotch
  • adult manhandling of a child
  • a couple uses of the three/four letter word vocabulary
  • glorification of beer drinking at a sporting event
  • cheapening of moral standards for the sake of profit through beer commercials

  • Below is the table showing the scoring in each of the Investigation Areas plus the Final Score drawn from the actual CAP Report. In addition, the CAP Influence Density (ID) figure for the movie and the number of examples per hour of unacceptable material in each of the Investigation Areas is provided.

    George of the Jungle (1997) CAP Scorecard
    In accordance with the comparative baseline data of the CAP Entertainment Media Analysis Model, Air Bud (1997) presented programming equivalent to R-rated material Sex/Homosexuality and programming equivalent to PG material in Impunity/Hate. The movie presented programming equivalent to G-rated matieral in all of the rest of the CAP Investigation Areas: Wanton Violence/Crime, Drugs/Alcohol, Offense to God, and Murder/Suicide. Thus, Air Bud (1997) was equivalent to 17% R-rated material, 17% PG material, and 66% G-rated material.

    (1) As noted in CAP Special Report-001, "Investigation Area and Scoring Trend," of the six CAP Investigation Areas, Impunity/Hate was the strongest presence in all four movie classifications. It has a strong revelation about the entertainment media.

    (2) The use of the three/four letter word vocabulary without God's name is incorporated into the Impunity/Hate Investigation Area. The use of God's name with or without the three/four letter word vocabulary is incorporated into the Offense to God Investigation Area. There is no duplication. As required of the Holy Scriptures, unless God's name is used with reverence to His glory and praise, its use is considered in vain, whether literal or euphemistic.

    (3) Only portrayal of successful murder or suicide are incorporated into Murder/Suicide. Presentation of attempts to commit murder or suicide, deaths by police action, and deaths by war are incorporated into Wanton Violence/Crime.

    Please remember we believe that if even one of the six Investigation Area scores for a movie is equivalent to the CAP comparative baseline database scoring range for R, PG-13, or PG material, the entire movie should be regarded as so rated.  For example, if only Wanton Violence/Crime earns a score equivalent to R but all other Investigation Areas earn a score equivalent to G, THERE IS R-RATED MATERIAL IN THE MOVIE AND YOUR KIDS WILL SEE IT AND HEAR IT IF THEY WATCH THE MOVIE!

    Additional reviews of this movie may be located at "Movie Review Query Engine at Telerama."

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    Lord, Master, Teacher, Savior, God.

    Thomas A. Carder
    ChildCare Action Project: Christian Analysis of American Culture (CAP)

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